Bright Ideas

RAB Design Wins Electro-Federation Canada’s Merchandising & Display Award 2015!

Posted by Kamna Mirchandani on Nov 9, 2015 12:43 PM

Toronto, ON November 5th, 2015 – RAB Design Lighting, a leading Canadian manufacturer of LED lighting products announced that its LED under cabinet lighting display won the Electro-Federation Canada (EFC) Award for Merchandising and Display 2015.

Electro-Federation Canada, the principal national association for the Electrical industry announced winners of industry awards in six categories at the Annual Future Forum event on November 4th 2015. Speaking on the occasion John Jefkins, VP Marketing and Communications said that “An EFC Award win is an especially prestigious honor. We received numerous entries this year and each award winner was reviewed by a field of independent industry experts.”

RAB Design Lighting’s award winning display is a simple, yet ingenious way to present its innovative, patented LED under cabinet lighting product line. The UCA product line is neatly presented on a sturdy and lightweight display unit which can be wall mounted or free standing. The display is compact and takes up limited counter space at distributor locations. The fixtures are connected to a cord and plug for easy demonstration. The signage on the board reinforces RAB Design’s brand guidelines through the use of its Blue and Grey colours. The messaging on the board is clear with key product info as well as the logo and company contact info that provide customers with a clear next step in their buying journey. RAB Design has had tremendous success with this display. There has been a significant uptake in sales since its launch and the Company has received very positive feedback from distributors and end-users alike.

Speaking on the occasion, David Beron VP – Market Operations said “We are excited and honored to win EFC’s Marketing Award in the Display and Merchandising category. This award highlights our commitment to not only delivering the industry’s most innovative products, but also finding creative ways to convey the story behind these products to our customers. With this display, customers are able to see, touch and feel our under cabinet lighting product and it’s been a great conversation starter at tradeshows and events.”    

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